1. Brand partnerships
As a content creator, you can partner with brands to promote their products and services. Instagram has implemented certain restrictions on sponsored content that you will need to follow. Creators are not allowed to promote products such as drugs and weapons.
The average income from sponsored content is usually determined based on the number of your existing followers and engagement rate. Both the rules created by Instagram and the new rules framed by ASCI authorize the posting of paid partnerships. To understand what qualifies as a sponsored or paid partnership, we recommend that you read the full list of scenarios listed on Instagram.
2. Promote affiliate links
Affiliate marketing allows you to earn a commission for promoting other companies’ products and services. As a content creator, you can partner with brands or affiliate marketing networks like Commission Junction to promote various products and services relevant to your audience.
You can promote affiliate links to your audience through your bio, captions, videos and posts. Content creators can expect to earn 5-15% commission on each sale. If you’re not sure which affiliate marketing programs in India will suit your channel, we’ve created a comprehensive list that you can check out at the link above.
Suppose you are new to affiliate marketing and want to learn more, we also have an affiliate marketing guide for beginners that will be beneficial for you. Most content creators would agree that affiliate marketing is among their strongest channels to make money on Instagram in India.
3. Sponsored Content
Brands usually work with Instagrammers to promote their products and services; unlike brand partnerships, such deals are more transactional in nature. As a content creator, you are expected to promote a post or video to create awareness for the brand you are working with.
Unlike brand partnerships, such deals are usually managed by marketing agencies that work with the brands. The average income per post, as mentioned earlier, is determined by the number of followers and engagement rate.
4. Shopping
If you have a product you want to sell on Instagram, the platform allows you to set up a store. This requires creating an Instagram business account and creating a product catalog. Once you’ve set up your product catalog, you can promote it by making all of your content shoppable. You can tag products on Instagram products on the Instagram desktop. You can also organize products into different collections.
The Instagram Story of a man raising his hand is overlaid with the Instagram Shopping UI.
Instagram also provides rich insights into your store’s performance. Shopping on Instagram is currently only available to managed clients in India. You can also promote your business with Instagram ads if you have your own website. Shopping will continue to grow as one of the top monetization channels on Instagram in India.
5. Fan Memberships and Exclusive Content
Patreon is a membership platform that allows artists and creators to earn a monthly income by providing rewards or benefits to their subscribers. The easiest way to promote your Patreon link is to put it in your Instagram bio. In addition, the Patreon link can also be placed in your posts and stories published on the platform.
Another effective way to promote your Patreon account is to host a giveaway contest. When setting up the contest rules, you can specify that a follower must opt-in to Patreon membership in order to enter the contest.
A Patreon account can be used to publish long-form videos, including tutorials, step-by-step guides, and behind-the-scenes content from your channel.
6. Photo and Video License
As a content creator, you can license your photos and videos to selected brands. If a brand chooses to use your photo or videos, they are required to pay you a fee for their use.
But this is obviously a very complicated domain, and the recent policy changes that Instagram has made only add to the complexity. The Platform Terms clearly state that they have a non-exclusive, fully paid and royalty-free, transferable, sublicensable, worldwide license to use User Content. This means that Instagram has all the rights from the original owner of the content – except that it is not an exclusive license.
Registering your content under Creative Commons allows people to use your work with attribution. Under Creative Commons, you have different types of licenses that determine how an image can be used.
7. Advice
As an influencer, you can share your knowledge and expertise with other content creators to help them build their audience. Brands, small businesses and individuals looking to optimize their online presence on Instagram are always looking for an Instagram consultant.
As an Instagram consultant, you can charge $15-$50 per hour; more experienced Instagram consultants typically charge $50 to $100 per hour. As the platform grows in size, there will be an increasing need for consultants as most creators have no idea how to make money on Instagram in India.
8. IGTV Ads
IGTV has become a powerful way to connect with your audience. With IGTV Ads, you can earn creators money for the content you produce. When you monetize content on Instagram, you give brands the opportunity to promote themselves in the videos you post.
