What is an SEO strategy?
An SEO strategy is the process of organizing website content by topic to increase the likelihood of appearing in search results. Basically, it’s the process you follow to maximize your opportunity to get organic traffic from search engines.
Having an SEO strategy is important because it helps you stay on track with your content creation. Instead of creating what you think people are looking for, your strategy will ensure that you are creating content that people are looking for.
For content marketing, an SEO strategy is a critical piece of the puzzle because it’s how your content will be seen in the first place, especially on search engine results pages (SERPs). If your content is scattered and disorganized, it will be more difficult for search engine bots to index your pages, identify your area of authority, and rank your website pages.
Mobile SEO strategy
Mobile SEO is an important factor to keep in mind when creating your overall strategy. Mobile optimization involves making sure your website and website content are available and accessible to visitors on mobile devices so they can have the same experience and get the same value as desktop browsers.
Mobile optimization is incredibly important because Google practices mobile-centric indexing. This means that instead of crawling the desktop site, the algorithm will use the mobile version of your site when indexing and ranking pages for SERPs. Additionally, 61% of Google searches in the US take place on mobile devices. So, all things considered, your SEO strategy would be ineffective without prioritizing mobile optimization.
While not a completely separate process, there are various aspects to mobile SEO such as tracking page speed, responsive web design, local SEO, and creating content that is of high quality regardless of the device it is viewed on.
What is SEO?
Search Engine Optimizers (SEOs) are people who optimize websites to help them rank higher in the SERPs and get more organic traffic. Essentially, an SEO is a highly specialized content strategist who helps a business discover opportunities to answer questions people have about their respective industries.
There are three types of SEO that an SEO strategist can focus on:
On-page SEO: This SEO focuses on the content that is actually on the website’s pages and how to optimize it to increase the website’s ranking for specific keywords.
Off-page SEO: This SEO focuses on links directed to a website from somewhere else on the Internet. The number of backlinks a website has from reputable sources helps you build trust with search algorithms.
Technical SEO: This SEO focuses on the backend architecture of the website such as the website code. Google cares about technical settings as much as content, so this position is important for ranking.
Keep in mind that every business has different goals, so it’s up to the SEO to research their industry, determine what their audience is interested in, and create a strategy that will give them what they’re looking for. Below, we’ll go over some steps you can take to ensure your SEO strategy sets you up for success.
2. Create a list of long-tail keywords based on these topics.
During this step, you will begin to optimize your site for specific keywords. For each pillar you’ve identified, use your keyword proposal to identify five to 10 long-tail keywords that delve deeper into the topic’s original keyword.
For example, we regularly create content about SEO, but with just this acronym it is difficult to rank well on Google for such a popular topic. We also run the risk of competing with our own content by creating multiple pages all targeting the exact same keyword – and potentially the same SERP. That’s why we also create content about doing keyword research, optimizing images for search engines, creating an SEO strategy (which you’re reading right now), and other sub-topics under the SEO umbrella.
This helps businesses attract people who have different interests and concerns – ultimately creating more entry points for people interested in what you have to offer.
Use your long-tail keywords to create blog posts or web pages that explain specific topics within the pillars you’ve chosen. All of your longtail keywords together form a cluster around a supporting topic. Search engine algorithms depend on relationships between clusters to connect users to the information they are looking for.
6. Create a link building plan.
The topic cluster model is your way forward in SEO, but it’s not the only way to get your website content to rank higher once it’s created.
While our first five steps were devoted to on-page SEO, link building is the primary goal of off-page SEO. Link building is the process of attracting inbound links (also called backlinks) to your website from other sources on the Internet. In general, sites with more authority that link back to your content have a more significant impact on your rankings.
Spend some time brainstorming all the different ways you can attract inbound links. Maybe start by sharing links with local businesses in exchange for links to their own sites, or write a few blog posts and share them on various social media platforms. You can also reach out to other blogs for guest blogging opportunities to link back to your site.